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Who
is a Stakeholder?
One or more of the following statements
could describe who or what a project stakeholder is:
1.
A person, group or business unit that has a stake or
interest in an activity.
2.
A person or group who can affect or is affected by an
action.
3.
An individual or group with an interest in the success
of an organisation in delivering intended results.
Essential
Actions
We often talk about “best
practice”. One
of the key principles of managing any project, i.e.
“essential actions”, is to ensure:
-
you
know who the project stakeholders are,
-
stakeholders
are advised of the project objectives, deliverables and scope
-
stakeholders
are in agreement with the purpose, scope, objectives and
deliverables of the project.
Stakeholder
Participation is Key
What if the people or organisations
identified as key stakeholders (e.g., users, customers,
process owners) have no interest in or appetite for the
project or its deliverables?
If a key stakeholder is reluctant to participate,
contribute or feedback on the project, stop and check your
position.
Check
Your Position
Confirm
or validate your understanding of the purpose of the project
with the project sponsor(s).
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If there isn’t a signed off
management plan (which should outline the scope of the
project, its purpose, objectives, deliverables, approach and
proposed timeline) you should ensure that one is drafted and
distributed to all stakeholders now.
This gives them the opportunity to check that the
project understands what they require and to correct any
misconceptions. It also gives those stakeholders who have not had detailed
exposure to the project to date a chance to understand its
scope, deliverables, etc.
If someone refuses to sign-off or
otherwise approve the plan, then clearly there is an issue.
Talk to the sponsor.
Ensure that they read and endorse the management plan.
If the sponsor does not endorse the plan this confirms
there is a serious issue and the project should not proceed
any further until this has been resolved.
Resolve
Engagement Issues
To identify the issue, which may
just be miscommunication, arrange and hold discussions with
the sponsor and other project signatories.
Walk through the draft management plan using this as
a basis to determine why sign off has not been achieved.
Once agreement has been reached with
the project sponsor and signatories confirm with them who the
project stakeholders are.
Rebuild
Stakeholder Relationships
Arrange
meetings with stakeholders to discuss the project objectives
and to confirm what their priorities, dependencies and
constraints are. This
may be difficult as they may have lost some confidence in the
project’s ability to deliver what they need.
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